When he first got in touch, Stu already had a good business — but he was starting to feel restless. Things were going well. They were making good money. But, as ever, he wanted to go faster.

He also knew that without a fresh challenge, he’d lose interest. And he was smart enough to realise he didn’t want to figure it all out on his own.

As he put it: “I knew I didn’t know what I didn’t know. And I didn’t want to spend the next 10 years slowly working it out alone.”

Being Stu, he wanted to get there faster.

Over the past four years we’ve worked together on the business foundations: improving the team, customer service, operational efficiencies, reporting, and management accounts.

But the real breakthroughs have come from sharpening Stu’s edge and experimenting with his business model until we found the sweet spot.

Through his passion for motorsport, Stu has built strong relationships with championship organisers, race teams, drivers, sponsors, and suppliers. He has deep insight into the real-world problems they face, both on and off the track.

That insider knowledge gives him an enviable advantage, so we explored multiple directions to find the one with real mileage.

What has emerged is a unique offer that would be hard for anyone else to emulate. One that delivers serious commercial value to motorsport clients, and allows Stu to grow the business while staying immersed in the world he loves most.

He’s now doing higher-value work for fewer, better-fit clients, with more impact and less stress.

Most importantly, he’s more excited about his business than he’s ever been. He’s not just delivering performance for his clients, he’s living it himself.